Equatorial Guinea: Waiting to be ‘Discovered’

Image: Equatorial Guinea Tourism Secretary Catalina Martinez. (Photo Credit: Northstar Travel Group Media)
Image: Equatorial Guinea Tourism Secretary Catalina Martinez. (Photo Credit: Northstar Travel Group Media)
Harvey Chipkin
by Harvey Chipkin
Last updated: 7:00 AM ET, Fri November 10, 2023

At a time when it seems challenging to “discover” a new tourism destination, Catalina Martinez, secretary of state for tourism for Equatorial Guinea, believes she has the answer. She represents a country on Africa’s west coast that boasts quiet beaches, spectacular wildlife (including gorillas), and a modern infrastructure that includes five airports (three international) and international-standard hotels.

Independent from Spain since 1968, Equatorial Guinea is the only Spanish-speaking country in Africa and has a population of less than two million in a land mass about the size of Costa Rica. It is comprised of a mainland region and a series of islands. The mainland has extensive forest and jungle areas, villages and a strong cultural heritage.

The capital of Malabo is on the island of Bioko, and there are other islands, such as Annobon and Corisco, with pristine beaches. A diverse gastronomy results from a complex history, including African and Spanish-influenced cuisine. The country boasts 12 national parks. And there are even three golf courses.

International hotel brands have locations in the country, including Hilton and Accor. In addition, the Grand Hotel Djibloho on the mainland may be the most ambitious luxury hotel to open in central Africa in recent years.

A rich cultural heritage, said Martinez, is key to her country’s appeal. There are many tribes and languages spoken, and visitors can go into villages and experience that history. “What makes us unique is how we live,” said Martinez, “and we want to share that with visitors.”

The country has been hosting conferences for years and welcomes tourists from nearby nations. Equatorial Guinea, said Martinez, is eager to work with tour operators in North America. There are nonstop flights to Malabo from Frankfurt (Lufthansa), Paris (Air France) and Madrid (Plus Ultra Airlines).

Equatorial Guinea, said Martinez, seeks to learn from neighbors like Rwanda, which has successfully developed tourism products. “We want to learn and create partnerships,” she said.

Martinez notes that the country already has relationships with American citizens because of the country’s oil reserves. Many Americans working with energy companies have been to Equatorial Guinea and returned with friends and family. According to the website of the U.S. embassy in Equatorial Guinea, U.S. citizens need a visa to enter the country.

Martinez stresses that her country is seeking quality tourism, not quantity. She recommends minimum stays of 7-10 days, with three days in the capital and the rest on other islands or the mainland to experience superb birdwatching and different natural experiences. There are local DMCs and travel agencies who will welcome tourists and offer packages. A tourism website is in the process of being developed.

Equatorial Guinea, said Martinez, is a peaceful, safe and stable nation. With all of its tourism appeal, she said, “We deserve to be known and discovered.” Her trip to the U.S., said Martinez, is about tapping into a huge market and spreading the word about Equatorial Guinea. “We want to ring the bell in the U.S. and tell people this is a new destination and it’s open to you.”


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