ASTA Wraps Up 2023 Premium Business Summit, Announces 2024 Location Onboard Cruise Ship

Image: Zane Kerby, ASTA President and CEO. (Photo Credit: ASTA)
Image: Zane Kerby, ASTA President and CEO. (Photo Credit: ASTA)
Laurie Baratti
by Laurie Baratti
Last updated: 4:15 PM ET, Wed November 15, 2023

The American Society of Travel Advisors (ASTA) is celebrating the successful conclusion of its 2023 Premium Business Summit (PBS), which took place in Indian Wells, California—part of the greater Palm Springs area. Held from November 7-9, the summit saw the gathering of ASTA Premium Member leaders from the travel sector's top corporate and leisure agencies and consortia, alongside leading experts on various topics of importance to their own teams and their clientele.  

“Premium Business Summit is a fantastic event, truly a masters-level class for travel business leaders,” said Zane Kerby, ASTA President and CEO. “It was the first event I attended when I came to ASTA in 2013 and actually it was right here in Palm Springs. Each year, I come away from Premium Business Summit smarter about the state of the travel industry.” 

Featured speakers and topics included:

  • Juggling Innovation with Disruption—Today and Tomorrow (Terry Jones, Founder of Travelocity and Founding Chairman of Kayak) 
  • A State of the (Airline) Union—A Wall Street Analysts' View (Michael Linenberg, Deutsche Bank) 
  • Evolution or Revolution?—When suppliers move into the retailer space (Henry Harteveldt, Atmosphere Research) 
  • Generative AI 201: From Theory to Travel—How to win using the latest state-of-the-art tech trends (Sam Hilgendorf, Fox World Travel) 
  • NDC Unveiled—Digging into the future of the air travel distribution (Kathy Morgan, Sabre) 

ASTA also took the opportunity to reveal the location of next year’s event. The 2024 Premium Business Summit is set to be held onboard Virgin Voyages' Valiant Lady, October 16-20, 2024, sailing from Miami with stops in Key West and the Virgin Voyages' private beach club in Bimini, Bahamas.

Registration for the 2024 Premium Business Summit is open on the event's website, and it would be prudent to register right away, since available space is limited. ASTA Premium Member companies receive free admission for two individuals, while other ASTA members can attend for a fee. Those interested in joining ASTA can do so through the organization's website.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me

Become A Travel Expert

RSVP Today: Romance, Weddings & Honeymoons Expo - Sept 13-14Virtual Travel Events is the leading virtual event platform for travel advisors and travel industry...
Travel Agent Academy
Travel Agent Academy
Sarasota Specialist ProgramRelax and do nothing, enjoy a vibrant arts scene or take part in a wide range of action-packed outdoor...
Start Learning: Become a Tokyo SpecialistYou will learn not only about some of Tokyo’s newest attractions but also how to make the best...
RSVP Today: Romance, Weddings & Honeymoons Expo - Sept 13-14Virtual Travel Events is the leading virtual event platform for travel advisors and travel industry...
Travel Agent Academy
Travel Agent Academy
Sarasota Specialist ProgramRelax and do nothing, enjoy a vibrant arts scene or take part in a wide range of action-packed outdoor...
Start Learning: Become a Tokyo SpecialistYou will learn not only about some of Tokyo’s newest attractions but also how to make the best...