Marriott International Appoints Louise Bang as New Chief Sales and Marketing Officer for Caribbean and Latin America

TravelPulse Staff
by TravelPulse Staff
Last updated: 9:40 AM ET, Tue October 3, 2023

Louise Bang

Louise Bang. (Photo Credit: Marriott International)

WHY IT RATES: Bang brings well over two decades of invaluable experience with the company that has her poised to help drive sales in a key region of the world.—Patrick Clarke, TravelPulse Senior Editor


Marriott International in the Caribbean and Latin America (CALA) has revealed strategic changes to its leadership team effective October 1, 2023. Louise Bang, who until now served as regional VP, sales and distribution for the region, will become chief sales and marketing officer, taking over from Diana Plazas-Trowbridge, who advanced her career within the company to the role of SVP/global brand leader, and will now oversee Marriott International’s Select Service brands globally.

In her new position, Bang is responsible for driving growth and revenue for the region and leads consumer-facing strategies, including the disciplines of sales, marketing, public relations, brand management and the Marriott Bonvoy loyalty program.

In addition, she plays a key role in ensuring that the region’s strategies are aligned with the company’s global objectives, driving hotel performance and extending the competitive advantage of Marriott’s portfolio of brands across the region.

“With over 25 years of career at Marriott, Louise has demonstrated an extraordinary ability to align the needs of our hotels with the preferences of our customers and guests,” said Brian King, president, Marriott International for the Caribbean and Latin America.

“Her effort and dedication have resulted in strategies that have maximized both the revenue of our hotels and the satisfaction of our guests. We are delighted to add Louise to our executive team and are confident that her personal and professional qualities make her the ideal person to continue strengthening our presence in the region.”

Born in Denmark and raised in Spain, Louise began a long career with Marriott International in 1996, expanding her experience and skills in the European, U.S. and Canadian regions, holding leadership positions in Marriott's Global Sales Organization, as well as the company's luxury segments, focused on The Ritz-Carlton brand.

In 2020, Louise was appointed Regional Vice President of Sales and Distribution for CALA and as of October 1st of this year, Louise takes the reins of consumer initiatives in the Caribbean and Latin America region as Chief Sales and Marketing Officer.


SOURCE: Marriott International press release. 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me

Become A Travel Expert

RSVP Today: Romance, Weddings & Honeymoons Expo - Sept 13-14Virtual Travel Events is the leading virtual event platform for travel advisors and travel industry...
Travel Agent Academy
Travel Agent Academy
Sarasota Specialist ProgramRelax and do nothing, enjoy a vibrant arts scene or take part in a wide range of action-packed outdoor...
Start Learning: Become a Tokyo SpecialistYou will learn not only about some of Tokyo’s newest attractions but also how to make the best...
RSVP Today: Romance, Weddings & Honeymoons Expo - Sept 13-14Virtual Travel Events is the leading virtual event platform for travel advisors and travel industry...
Travel Agent Academy
Travel Agent Academy
Sarasota Specialist ProgramRelax and do nothing, enjoy a vibrant arts scene or take part in a wide range of action-packed outdoor...
Start Learning: Become a Tokyo SpecialistYou will learn not only about some of Tokyo’s newest attractions but also how to make the best...